Sustainable Website Ratings: What You Need to Know
- Tze Han Goh
- Nov 23, 2023
- 2 min read
(Disclaimer: This blog post is not sponsored and is for knowledge sharing purposes only.)

In today's world, it is more important than ever to be sustainable. This includes the way we design and use our websites. Websites can have a significant environmental impact, but there are a number of things we can do to reduce this impact.
What are sustainable website ratings?
Sustainable website ratings are a way of measuring the environmental impact of a website. These ratings take into account a number of factors, such as the website's energy consumption, the amount of data it transfers, and the use of sustainable resources.
Why are sustainable website ratings important?
Sustainable website ratings are important because they can help us to make informed decisions about the websites we visit and the companies we support. By choosing websites with good sustainable website ratings, we can help to reduce our environmental impact.
How can I find sustainable website ratings?
There are a number of websites that provide sustainable website ratings.
Try it out yourselves! Some of the most popular include:
The Website Carbon Rating System (https://www.websitecarbon.com/)
The Green Web Foundation (https://www.thegreenwebfoundation.org/)
The Sustainable Web Design (https://sustainablewebdesign.org/)
NOTE: Be reminded that the metric is measured in comparison with websites that also use the same metric. If you use different website ratings, you'll get ranked differently. So this exercise solely acts as a reference point to improve your website!
Here's an example of our rating using WebsiteCarbon!



The full report can be viewed here: https://www.websitecarbon.com/website/novaliquids-com/
What can I do to improve my website's sustainability rating?
There are a number of things you can do to improve your website's sustainability rating. These include:
Using energy-efficient hosting
Optimizing your website for speed
Try to use still images
Only include videos and moving images (i.e. GIFs) that are IMPORTANT in conveying your message
Using sustainable resources
By making these changes, you can help to reduce your website's environmental impact and make a positive impact on the planet.
Conclusion
Sustainable website ratings are an important tool for helping us to make informed decisions about the websites we visit. By choosing websites with good sustainable website ratings, we can help to reduce our environmental impact and make a positive contribution to the planet.
Have a go and comment your website ratings below!
Our sources for this blog Include:
The Website Carbon Rating System: https://www.wholegraindigital.com/blog/introducing-website-carbon-rating-system/
The Green Web Foundation: https://www.thegreenwebfoundation.org/
Sustainable Web Design: https://sustainablewebdesign.org/
"How to Build a Sustainable Website" by Ecosia: https://www.ecosia.org/?c=en
"5 Ways to Make Your Website More Sustainable" by GreenPeace: https://www.greenpeace.org/usa/
"The Impact of Websites on the Environment" by The Guardian: https://www.theguardian.com/environment/carbonfootprints/
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